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JPMorgan can't be pleased by any of this.

Plug a sensor into a switch, wire up a building full of cameras, or rack a server, and you are using Ethernet. It is the most widely deployed wired networking standard on earth, the quiet backbone under offices, factories, and data centers. And it is named after a scientific idea that turned out to be completely wrong. The name was not an accident or a marketing afterthought. It was a deliberate engineering choice, and the reasoning behind it explains why Ethernet outlived nearly every rival and still underpins industrial IoT half a century later. A memo, a laser printer, and a dead theory The date Ethernet enthusiasts celebrate is May 22, 1973. On that day, a young engineer named Robert Metcalfe, working at Xerox's legendary Palo Alto Research Center (PARC), circulated a memo describing how to connect the Alto - one of the first personal computers - to a new device PARC had built: the laser printer. The problem was getting many machines to share one wire without their messages colliding into noise. Metcalfe needed a name for the shared medium that carried the signals. He reached back into nineteenth-century physics and borrowed the term luminiferous ether . For generations, physicists had assumed that light, being a wave, needed something to wave through - just as sound needs air. They called that invisible, all-pervading substance the ether, and they believed it filled the entire universe as a silent carrier of electromagnetic waves. The trouble is that the ether does not exist. The famous Michelson-Morley experiment of 1887 failed to detect it, and Einstein's special relativity in 1905 made it unnecessary altogether. By the time Metcalfe wrote his memo, the luminiferous ether had been a discredited idea for decades. He used it anyway, and on purpose. Why a debunked idea made for brilliant engineering Metcalfe later explained the choice plainly: "We called it Ethernet because the ether could be coax, twisted pair, radio, optical fibers, power line, whatever you wa