Where to Publish a Web Game in 2026

A finished browser game is a bundle of static files. Whether you built it in Phaser, Three.js, Babylon.js, Godot, or plain canvas code, the output uploads anywhere, which is exactly why the publishing decision trips people up. Every channel accepts the same build, so the choice is never technical. It is about who owns the audience, who owns the money, and who owns the URL. Here is how the three channels actually compare once you have shipped to all of them. The Three Channels Game portals aggregate thousands of titles, monetize with ads, and share revenue. Indie platforms like itch.io act as storefronts you control, with community feedback attached. Self-hosting on your own domain gives you everything except an audience. Most developers who do this well use more than one at the same time. The marginal cost of adding a channel is usually just reading the submission guidelines and wiring up an SDK, so treating them as either/or leaves reach on the table for no reason. What Portals Actually Require CrazyGames reaches over 20 million monthly players and runs a two stage process. Basic Launch takes your game with minimal integration and tests it with a limited audience for around two weeks. Hit their engagement benchmarks and you are invited to Full Launch, which needs the full SDK for ads, auth, cloud saves, and analytics. Their technical bar for Basic Launch is an initial download under 50 MB, fewer than 1,500 files, and PEGI 12 content. Poki is curated and editorially reviewed, leans mobile-responsive, and pulls strong search traffic with a younger audience. GameDistribution syndicates across hundreds of publisher sites through an embed widget, so you get reach but little brand visibility. Newgrounds still rewards experimental work with a community that engages rather than an SDK that monetizes. The trade in all four cases is the same: the portal brings the players, and in return it owns the player relationship and can change terms whenever it wants. Self-Hosting With