Don't pay full price—snag one of these tasty Prime Day tech deals on some of our favorite WIRED-tested gadgets.

Looked at 30 products running Meta + TikTok ads profitably. 7 patterns every single one had: PRICE : $25-$65 Below = thin margins. Above = harder impulse. BUNDLE OPTIONS "Buy 2 save 10% / Buy 3 save 15%" — every store had this. None were single-product only. VISUAL HOOK IN 3 SECONDS Unique design, specific problem solved, or "wow factor." Generic products failed. REAL REVIEWS WITH PHOTOS Not 5-star spam. Real, mixed reviews. Even negatives build trust. SHIPPING TIME ON PDP Every store disclosed it directly. None hid it in FAQ. STICKY ADD-TO-CART ON MOBILE All 30 had it. If your Add to Cart scrolls off-screen on mobile, you're losing sales. POST-PURCHASE UPSELL "Add this for $X" / subscription / bulk refill. This is where AOV lives. WHAT THEY DIDN'T HAVE Live chat (only 4/30) Exit-intent popups (only 2/30) Countdown timers (only 3/30) Countdown timers (only 3/30 — most had REAL shipping urgency instead) Multiple payment options visible on PDP (most just had Shopify default) The "guru tactics" aren't what winning stores use. 3 QUICK WINS Pick products with visual hooks Bundle by default Fix PDP before scaling ads

We've been testing coolers for years, and our top picks are on sale for Amazon Prime Day.

Cross-posted from noflattery.com/decide — where I ran this exact question through a council of four different frontier models and let them argue it out. You're a solo founder at ~$8K MRR. You have runway for exactly one full-time hire. Which role unlocks the most growth? (A) a second engineer to ship features faster (B) a marketer to build a real acquisition channel (C) a customer-success / support hire to cut churn and free your time (D) a salesperson to chase larger deals The intuitive answer for most technical founders is A — more shipping velocity. The case below is for C , and it's stronger than it looks. (With one caveat that can flip the whole thing — stick around for it.) TL;DR: At ~$8K MRR solo, hire customer success first if churn is real or support is eating your week . If voluntary churn is under ~3% and support is light, hire a marketer instead. Engineer and sales come later. The case for customer success first 1. Churn quietly eats growth before features can add it. At $8K MRR, 5% monthly churn is ~$400/month bleeding out before you grow an inch. Across bootstrapped SaaS in the $5–15K MRR band, the strongest predictor of reaching $50K isn't feature velocity or channel — it's net revenue retention above 90% . That's a customer-success function, not an engineering one. 2. You are the bottleneck, and support is eating you. As a solo founder you're doing product, sales, billing, and support. If support takes ~15 hours a week, that's nearly 40% of your capacity — and it's the cheapest thing to hand off. A CS hire costs less than a senior engineer or an experienced salesperson, and it buys back the hours (and the headspace) you need to think strategically again. 3. It's a research department in disguise. A CS hire generates the highest volume of qualitative signal: why people leave, what they actually use, what they'd pay more for. An engineer builds what you think users want. CS tells you what they actually need — which means the engineer you hire next buil

Fell for a discount again? Discussion | Link

Everything is expensive. Treat yourself to one of these WIRED-tested and -approved Prime Day picks under $30.

It’s been hot in London this week. Really hot. A dangerous heat wave has hit Western Europe. Yesterday, the UK recorded its highest ever June temperature at 36.1 °C (about 97 °F). But as the weather app on my phone confirmed, it felt like 39 °C. It’s frightening that we are seeing such temperatures in…

YouTube has made several key changes to Shorts by removing dislikes and offering a clear screen mode.

Where's the Trump phone? We're going to keep talking about it every week. We still don't have the phones we preordered yet, but this week the T1 hit open sale, no deposit required. Trump Mobile's T1 Phone is now available for anyone to buy directly. The phone has previously trickled out to a small number […]

A fast, beautiful, and native FTP/SFTP client for macOS Discussion | Link

We've gone from A to Z to find Amazon's best Prime Day deals on the gear worth owning.

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Times are hard in 2026. These Amazon Prime Day deals under $100 on earbuds, Kindles, and other tested products should help make life just a little bit easier.

There’s no better time to get a Kindle than during Amazon's own sale event.

Move over, spring cleaning. These vacuum deals will give your home the cleanest summer yet thanks to Amazon Prime Day.

Apple deals abound for Amazon Prime Day. We've rounded up the best deals on Apple Watches, iPhones, MacBooks, iPads, and accessories.