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This week, Instagram launched a series of new features for its smart TV app that are all designed to get people to spend more time on the platform through the biggest screens in their homes. In addition to vertical Reels, Instagram for TV - which is currently available for Amazon Fire TV, Google TV, and […]
Dai metadati in una lingua a 20 localizzazioni senza impazzire tra click e schermate: un flusso pratico per indie e piccoli team. Localizzare un’app non significa solo tradurre le stringhe dell’interfaccia. Una buona parte dell’acquisizione organica passa dai metadati su App Store Connect : titolo, sottotitolo, descrizione e keyword. Il problema è che, quando provi a farlo “a mano” dal pannello web, diventa subito un lavoro di pura resistenza: apri la scheda, cambi lingua, compili i campi, salvi, ripeti. Ora moltiplica per 10–20 lingue. Per molti indie (e in generale per chi ha poco tempo e zero voglia di click ripetitivi) il punto di svolta è usare ASC CLI per rendere questa attività automatizzabile, ripetibile e verificabile . Perché la localizzazione dei metadati è un caso d’uso perfetto per una CLI Dal punto di vista del flusso di lavoro, i metadati App Store hanno tre caratteristiche che li rendono ideali per l’automazione: Sono campi strutturati (title, subtitle, description, keywords): non stai “inventando” contenuti ogni volta, stai trasformando contenuti. Sono ripetitivi per lingua : la sequenza di operazioni è identica, cambia solo la locale. Sono tanti : più lingue aggiungi, più l’approccio manuale scala male (tempo, errori, incoerenze). Con una CLI, invece, il lavoro si sposta dal “fare cose” al definire un processo : prendi i metadati di partenza, generi le varianti linguistiche, applichi l’update in batch. Cosa conviene localizzare (e cosa no) In genere ha senso includere in un passaggio di localizzazione “massiva”: App name / title (attenzione ai limiti e ai trademark) Subtitle (spesso è la parte più ASO-oriented) Description (qui conta più la leggibilità che la traduzione letterale) Keywords (campo delicato: va adattato, non tradotto alla cieca) Al contrario, è meglio trattare con più cautela: Claim e frasi marketing molto creative : in alcune lingue risultano innaturali se tradotte letteralmente Keyword strategy : la ricerca utenti cambia per mercat
Meta is bringing back the Facebook Creator Studio page manager, now "reimagined" as a standalone AI companion app. The new app aims to make it easier for creators to connect with their audiences and show them "exactly how to grow on Facebook," according to Meta's announcement. Meta's AI Creator Assistant is a central focus of […]
The new app, which is currently being tested with select creators, will have Facebook's recently launched AI creator assistant built into it.
The US government is reportedly asking Meta to share its AI models for review, in the midst of growing security and safety concerns over the technology.
This is the third piece in a sequence. The first asked whether Sloan had flagged anyone else — it...
The Meta Quest 3S VR headset with 128GB of storage is $296.79 (about $53 off) at Amazon. This is Meta’s entry-level VR headset, which launched back in 2024 for $299.99 before getting a price increase this year to $349.99. So it’s not exactly the most exciting deal, but it’s about as good as you’re likely […]
The app would be independent of Meta's other social media offerings, although sources told the NYT that those social sites could direct users to engagement with the app.
Meta CEO Mark Zuckerberg has tasked a small team at the company with making an app that works like the prediction markets Polymarket and Kalshi, according to The New York Times. The app, internally called "Arena" won't let users wager real money, but instead will "probably rely" on allowing users to bet with points, the […]
Mark Zuckerberg has reportedly directed Meta to build its own prediction market.
Meta launched a stand accessory that lets you display the company's smart glasses on your desk or nightstand while they're being recharged. The new Charging Stand is listed at $59 on Meta's website - $30 less than the charging case for Meta's non-Ray-Ban glasses - and resembles a metal tube with a groove you can […]
The smart glasses are available in several countries starting today in a variety of color and lens combinations.
The new Meta-branded glasses have the same camera, microphones, and chatbot as the Ray-Bans. They come in three styles, one of which was codesigned with Kylie Jenner.
For the past three years, "Meta" and "Ray-Ban" have been synonymous in the smart glasses space. Not anymore. Yesterday, I slipped on several pairs of Meta Glasses - no Ray-Bans - in three different styles and seven colors. One style, I was told several times by various enthusiastic Meta spokespeople, is a collaboration with socialite […]
Meta's Oversight Board has made several suggestions to make reporting sexualized AI deepfakes easier and more effective for ordinary people.
This won't make the already-controversial AI training endeavor any more popular.
The move comes after the company left potentially sensitive data from the initiative exposed internally.
Employees had previously raised concerns about the initiative, which involves collecting workers’ keystroke data to train AI models.
Will Cathcart, who led WhatsApp for the past seven years, is stepping down from his role as Meta appoints a new leader. On Monday, Meta CEO Mark Zuckerberg announced on Facebook that Kunal Shah, the founder of an Indian fintech startup called Cred, is taking over as the head of WhatsApp. Cred is an app […]
Plus: Gay bars in San Francisco using face scanners, France quits Palantir, Apple plans to change its private email and more.