标签：#Social

The social media giant is shuttering an office that housed some members of TikTok’s content-moderation team.

This generation of 20-somethings is so disillusioned with swipe-based dating apps that they'll try literally anything else -- even an AI matchmaker.

Online speculation over the weight loss of celebrities like Ariana Grande—even out of genuine concern—can make things worse for people struggling with eating disorders.

Nikita Bier was the face of some of the platform's biggest changes.

X head of product Nikita Bier is stepping down and says he will move into a role as an advisor, writing that "it's time to pass the torch and demote myself to my natural state: a poster." He shared the update just over a month after celebrating his one-year anniversary on the job, and just […]

Venture firms are turning to creators to build trust with the next generation of founders before a check is ever written. It’s a trend that’s been building with a16z’s acquisition of Erik Torenberg’s Turpentine podcast and OpenAI’s acquisition of TBPN. Lightspeed Venture Partners just made its own notable hire in that vein, bringing on Claire Zau, a seed investor with a major following on Instagram and […]

Reddit says the beloved site is used for some "bad behavior."

The gossip blogger was on TikTok covered in what appeared to be blood and wielding a knifelike object before the platform cut his stream. He’s since been hospitalized.

Reddit is expanding its moderation tools and building stronger abuse prevention systems that it says could eventually reduce communities’ reliance on karma and account-age requirements, making it easier for legitimate newcomers to participate.

More than 50 offending image and video ads were published across Facebook, Instagram, Messenger, or Threads, according to Meta’s ad library data. Some ran as recently as this week.

The company is also planning to retire its public API.

Tinder is expanding its in-person events feature from an initial Los Angeles test to 26 cities worldwide by the end of September.

Mugshawtys and similar pages often frame mugshots as thirst traps. The women featured are humiliated and are sometimes harassed for months and years after their arrests.

Some creators fear the EU AI Act’s regulatory chaos will upend their lucrative businesses. Others are owning it by incorporating AI transparency into their creative process.

Advertisers seem to be spending a whole lot less than they used to on the platform.

When asked about product-market fit, Spiegel said he believes mass-market consumer adoption won't occur until the end of the decade.

OpenAI’s first-ever influencer brand trip is sparking online backlash as tensions over the use of AI continue.

Today, I’m talking with Toni Schneider, who is the brand new CEO of the social platform Bluesky — he formally took over after a short stint as interim CEO. This is one of my favorite kinds of interviews to do on Decoder, because a couple years ago, we had Bluesky’s prior CEO, Jay Graber, on […]

The communication-free form of breaking up has become ubiquitous. “I no longer had to bear her energy,” a man who ghosted his partner of four years tells WIRED.

The ROI Black Hole in Social Marketing Consider a mid-market B2B software company whose social team manages campaigns across X, LinkedIn, Instagram, and TikTok from a single shared workspace. Each week the managers review platform-native dashboards that display rising follower counts, solid engagement rates on short-form video, and respectable click-throughs from carousel posts. They export weekly performance reports, paste the numbers into shared spreadsheets, and celebrate the month-over-month lift in impressions. Yet when the sales operations team asks which campaigns contributed to qualified pipeline, the social group cannot produce a single account-level match. Campaign links carry UTM strings, but many prospects arrive through mobile apps or shared links that strip those parameters, leaving the CRM with only anonymous referral domains and no usable journey data. The team attempts manual reconciliation by cross-referencing campaign dates with opportunity creation timestamps, but the exercise quickly collapses under volume. One campaign on LinkedIn might drive 400 clicks while another on TikTok drives 1,200, yet both appear in the CRM as undifferentiated social traffic. Without a consistent identifier that survives across platforms and into the marketing automation system, the social team cannot isolate which creative or audience segment produced the meetings that closed. Budget conversations therefore remain anchored to vanity metrics rather than incremental revenue, and executives grow increasingly skeptical of further platform spend. Medallion Architecture and the Absent Silver Layer Modern data platforms often organize information according to a medallion architecture that progresses through successive stages of refinement. The initial bronze layer captures raw event logs exactly as they arrive from each social API, preserving original timestamps, platform-specific identifiers, and unprocessed metadata. A subsequent silver layer then standardizes those recor