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Netflix says around 300 titles used generative AI

Netflix says roughly 300 titles on its platform used generative AI, most of which occurred in post-production. The streaming service revealed the news in its second-quarter earnings report released on Thursday, saying it's "increasingly leveraging these tools to deliver higher quality output more quickly and at a lower cost." It also provided some examples of […]

2026-07-17 原文 →
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Netflix is turning into YouTube

Netflix has shows and movies. And video games. And live sports. And podcasts. And also, apparently, YouTube videos? For a company that used to seem like the next big thing in TV, it all feels a little frenetic, and maybe a tad desperate. For a company that sees sleep as its primary competitor, it might […]

2026-07-11 原文 →
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Netflix reportedly considers adding always-on channels

Netflix is thinking about adding always-on channels that would stream specific shows and movies, according to The Wall Street Journal. The move sounds like a Netflix version of always-on services like Pluto TV and Tubi, except the big hook for those is that they're free - because of the ads you have to watch. Netflix […]

2026-07-10 原文 →
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From Camera to Cloud: Netflix’s Scalable Media Processing Pipeline

Netflix has detailed a cloud-based system for scaling camera file processing across global film and TV workflows. The pipeline handles ingest, validation, metadata extraction, and media transformation at scale using FilmLight API and distributed compute. It standardizes workflows across editorial, VFX, and color pipelines, improving consistency and reducing manual handling across productions. By Leela Kumili

2026-06-18 原文 →