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Today I’m talking with Mustafa Suleyman, the CEO of Microsoft AI. And I’m actually going to keep today’s intro short — I’m working from my wife’s family farm this week, as you’ll see in the video, but also this is a real burner of an episode. We covered everything from Mustafa’s approach to training new […]
A WIRED timeline shows how dozens of governments, companies, and other organizations across Europe are moving, or planning to shift, away from US Big Tech.
It's 2am. A pipe just let go behind a kitchen wall and water is coming through the ceiling into the room below. The homeowner is standing in the dark in a panic, phone in hand, Googling "emergency plumber near me." They tap the first number. It rings four times and drops to voicemail. They don't leave a message. They tap the second number. You were the first number. You were asleep. And you just lost the most profitable job you'd have booked all week to whoever picked up on the second ring. This is the part of running a plumbing business that nobody puts on a P&L. The call that matters most arrives at the exact moment no human is there to answer it. And in plumbing, unlike any other trade, that's not the exception. It's the majority of the work. Plumbing's problem is different from every other trade An HVAC shop bleeds during summer rush. A roofer loses jobs to slow follow-up over a three-week sales cycle. Plumbing is its own animal, because plumbing is emergency-driven, and emergencies don't keep business hours. Industry call-tracking data tells the story. Depending on the source, anywhere from 40% to over 70% of home-service calls land outside the standard nine-to-five window, and for emergency-driven trades like plumbing it skews to the high end of that range. Either way the takeaway is the same. A huge share of your inbound isn't coming in while someone's at the desk. It's coming in at night, on a Saturday, on Thanksgiving morning when a basement is filling with sewage. If you're staffed to answer the phone nine to five, you are structurally set up to miss a large slice of your own demand. Not because you're doing anything wrong. Because the work shows up when the lights are off. And here's what makes it brutal. The after-hours emergency call isn't just any job. It's your best one. Why the missed emergency call costs more than the tech A routine daytime service call, a dripping faucet, a running toilet, runs a couple hundred dollars and the customer is happy to
Hotels and other service providers pitch themselves as eco-friendly when they’re not. Here’s how to call their bluff.
Microsoft’s AI products aren’t selling and Github’s been plagued with troubles. WIRED spoke with VP Scott Hanselman about whether the company is in catch-up mode.
Where's the Trump phone? We're going to keep talking about it every week. We've reached out, as usual, to ask about the Trump phone's whereabouts. This week, I'm investigating where it might have been built - and why it definitely wasn't the US. Almost a year after its announcement, the Trump phone has "launched." A […]
“Why wouldn’t you want to be in both Pepsi and Coke?” says one venture capitalist. “It’s the same here.”
An “urban explorer” tells WIRED their mother checked in to make sure they weren’t one of the people seen scurrying out of a manhole with their friends.
On Uncanny Valley, we dive into the IPO bonanza that the top AI companies are embarking on to the point where some real estate listings are looking for not just regular old cash, but Anthropic stock.
Code reviewed by WIRED uncovered an unreleased face-recognition system embedded in Meta’s smart glasses platform. It’s designed to identify people via biometric data stored on users’ phones.
A new documentary chronicles how the app became a stand-in for American anxieties about social media, China, and political power.
Taiwan Semiconductor Manufacturing Co. - the world's biggest semiconductor-maker - is struggling to meet demands from American customers even with its factory buildout in the US, according to reports from Reuters and Bloomberg. "Customer demand is so high, and we can only support so much," TSMC CEO C.C. Wei said after a shareholder meeting on […]
Today on Decoder, I’m talking to Ryan Mac, a technology reporter at The New York Times and coauthor of the excellent book Character Limit: How Elon Musk Destroyed Twitter, which came out in 2024. I can’t recommend it enough. I wanted to have Ryan on the show because we’re on the cusp of the SpaceX […]
A homeschooling center in Manhattan is part of the company’s nationwide expansion. Internal documents reveal its strategy: “Opening date > safety.”
Quantinuum, a quantum computing startup, is losing millions. Investors want in anyway.
Four people suing Elon Musk's AI firm under pseudonyms due to the risks of being identified may face a difficult choice: Reveal your real names, or drop the lawsuit.
Activists say it’s the first time Big Tech employees have publicly called for regulations governing data center projects.
Spencer Huang, Nvidia’s robotics lead, tells WIRED that the new bot combines the best of both worlds.
WhatsApp will charge businesses for using its AI agent based on token usage
Several real estate listings in the San Francisco Bay Area are offering to exchange a home for a piece of the AI startup.