How to audit a free AI visibility score with six manual checks

A free AI visibility score is auditable only when you can inspect the prompt, engine, raw answer, date, and denominator. Treat the score as a test result, not a property of your brand. This tutorial builds a six-check control you can run by hand, store as plain data, and compare with any tool's output. The workflow takes three buyer questions, runs them in two AI surfaces, and records the six answers without trying to force agreement. It will not estimate your entire market. It will tell you whether a dashboard's headline number has enough evidence to be investigated. What does an AI visibility score measure? An AI visibility score usually summarizes brand presence across a defined set of generated answers. That definition contains the trap: the question set is part of the metric. So are the engine panel, run date, session state, retrieval mode, and rule used to count a “hit.” Remove those inputs and the number is not reproducible. Imagine a tool asks three questions in two engines. That creates six cells. If your brand appears in two cells, the simple presence result is: presence = brand_present_cells / total_cells presence = 2 / 6 presence = 0.333... = 33.3% The arithmetic is trivial. The evidence is not. A different tool can ask five different questions in three engines and produce a different score without contradicting the first run. The two tools measured different grids. Keep the unit explicit: “present in two of six generated answers on this date” is defensible. “Our AI visibility is 33” is incomplete. Which evidence fields should you require? Require five fields for every result: prompt, engine, raw answer, timestamp, and counting rule. Use a sixth field for cited sources when the surface exposes them. A source-only appearance and a prose mention can signal different problems, so do not merge them silently. Here is one real saved result from Webappski's public 14 June 2026 tracker report: { "run_date" : "2026-06-14" , "prompt" : "beste Answer Engine Optimiz