A 200 From the Wrong System: How Two Pages Stayed Invisible for 17 Days
Two pages on my site went live on July 22. On August 8 they had zero impressions in Google. Not low. Zero, across three weekly exports. URL Inspection didn't say "crawled, not indexed." It said Google could not recognise the URL. Referring sitemap: none detected. Referring pages: none detected. Last crawl: not applicable. Never discovered. Seventeen days. The pipeline was green the entire time My deploy is a small chain: rsync the file, import it into MySQL, restart the service, ping IndexNow. Every step returned success. The last step returned 200 on every URL, every deploy, for three weeks. Here's what I'd never examined: IndexNow doesn't feed Google. It's Bing, Yandex, Seznam, Naver. My green light was real — it was just about a different search engine than the one whose console I was reading. That's the whole bug, and it isn't an SEO bug. It's the generic one: system A returns 200 → I conclude something about system B → nothing in the response object ever objected If you've ever read a webhook 202 as "the downstream processed it," or a CDN purge 200 as "the edge is cold," it's the same shape. What actually broke Search Console's Sitemaps report: Submitted: 2026-07-22 Last read: 2026-07-22 ← seventeen days ago Discovered: 101 URLs ← the file has had 117 for weeks The two pages went live on July 22 — the same day as the only read. Google fetched the sitemap and moved on, within hours of the file changing. Then nothing brought it back, because a sitemap changing on your server notifies nobody. There is no push. It's a pull-only resource with no cache invalidation, and if the consumer doesn't happen to return, your new URLs live in a document no one is reading. Resubmitting took two minutes. Read immediately, 117 URLs. So I wrote the check. It doesn't catch the bug. This is the part worth more than the fix. I wrote a post-deploy verifier. It does two things: // 1. every published, non-redirected page appears in the live sitemap const missing = published.filter((p) =