Ford picks "Fathom" for its affordable truck name, starts at $28,350

Ford's second attempt at an electric vehicle strategy is getting closer to primetime. After its initial approach of electrifying its best-selling F-150 fell a little flat, it decided to try something a little radical. An internal skunkworks was set up in California with a brief to rethink the idea of a universal EV platform from the ground up, taking into account the advances made by EV startups and clean-sheet designs both in the US but especially China. And today, we found out what that first new EV—an affordable four-door pickup truck—will be called: the Ford Fathom. We've known for some time that the first EV built on Ford's new UEV platform was going to be a pickup truck. And that it would use a new zonal architecture for its electronics, which massively reduces the amount of wiring needed by swapping the hundred or more discrete electronic control units you find in most new cars with a handful of powerful computers each controlling multiple domains. Read full article Comments