Taking feedback - so essential for AWS every other tech company or startups
August 3, 2026Lockhead Taking feedback - so essential for AWS every other tech company or startups #culture #aws #devops #aws #building #oss #build-in-public Taking feedback - so essential for AWS every other tech company or startups There’s a reason for this post: Last week I gave feedback to a good friend. It was something around “this thing doesn’t work for me, can you fix this?” Within hours, Ran had taken my feedback and incorporated it into his website. This little story motivated me to write this blog as in our industry we start to forget the importance of human interactions and the power of feedback. Feedback: A gift and a curse Feedback is a gift. Every content creator and startup developer will agree: Any piece of feedback you can get helps to shape your future as a creator or builder. It’s a gift that too many of us have stopped giving in 2026 - either because we’re busy building our own SaaS or because we’re too distracted by AI in our day to day job. The gift of feedback has made AWS one of the biggest cloud vendors and has helped Google Cloud to quickly win shares of the cloud market: by making things simpler that AWS made too complicated in the past years. The gift of feedback can be a rant or a viral post where you expressed your problems or concerns that you faced when you were building something. Feedback is a gift if it is clear enough to help you change something. Feedback can be a curse if it is given in the wrong format or tone. It can be a curse if it becomes or is taken personal and when it negatively impacts the work. Feedback is a curse when it is given with wrong intentions. It is a curse when it is being ignored. Feedback makes a difference This week, a bunch of AWS Heroes meet and the whole week is about exactly this: giving feedback . It’s a week where we get to talk and discuss in person with the teams we work with (mainly behind the scenes) through the whole year. We share - and openly fight with each other - on current and future AWS